MADISON – The Breland Companies and local leaders today broke ground on avid™ hotel, the first of its kind in the southeast, as the newest member of Town Madison – a 563-acre modern, walkable, urban community in North Alabama. Located near the recently announced minor league baseball stadium and several other shops, restaurants and homes, avid hotel will serve the thriving area in Madison and offer innovative sound-reducing guest rooms, modern architectural features, and open public areas that allow guests to relax, work, connect or eat.

The new four-story hotel will feature a swimming pool, offer 87 guest rooms, and employ Alabama workers to build the structure.

“As Town Madison continues to develop, we are working to bring new top-quality stores, restaurants and experiences to the community. We’re proud team up with avid, and we look forward to a partnership that provides exciting options to residents, visitors and their friends and family,” said Louis Breland of The Breland Companies.

“We are excited about this great location in the City of Madison and to be a part of Town Madison’s success,” said Pritesh Patel of Jalasai Hospitality LLC. “This new and thrilling brand will bring a tremendous new option for both business and leisure guests.”

 The newest mainstream brand from IHG, avid hotels was designed for travelers and meets their expectations for the type of hospitality they value most: the basics done exceptionally well at a fair price. The location at Town Madison will feature modern, comfortable design, guest rooms designed for a sound-sleep, a focused, high-quality breakfast consisting of name-brand options, and will deliver the latest technology for a seamless guest experience.

 “As our newest partner, avid provides not only Town Madison residents a new way to connect, relax and work, but our constantly-expanding business community yet another option to show out-of-town clients, customers, and employees everything we have to offer in Madison County,” said Dale W. Strong, Madison County Commission Chairman.

“We work every day to bring fresh ideas to our city, as well as our current and future neighbors, and avid exemplifies that spirit,” said Madison Mayor Paul Finley. “With its modern touch and new approach to lodging, we will work with avid for years to come to serve the needs of our community and those traveling here for business and pleasure.”

About Town Madison

Developed by the Breland Companies and spanning over 563 acres along Interstate I-565 in the City of Madison, Town Madison is a regional mixed-use development that will soon be home to over 1,000,000 square feet of new retail, restaurant and entertainment venues as well as 700,000 square feet of office space and 700 new hotel rooms. Over $200 million in new projects have now been announced or broken ground in Town Madison including a multi-use minor league baseball stadium, Home2Suites hotel, 280 units of luxury apartments and 300 single family residential homes along with Town Center retail and office opportunities following a New Urbanist design by DPZ Partners and Andres Duany.  www.townmadison.com