Ad Spot
Lay’s has selected Rodney Smith Jr. of Madison as one of its ‘Smile Ambassadors” to appear on bags of the company’s chips. CONTRIBUTED

Smith takes smiles from lawns to Lay’s in new promotion

MADISON – A Madison man is expanding his commitment to help people at home so they can take a break and smile.

Rodney Smith Jr. has risen to pop-culture icon with his initiative, Raising Men Lawn Care Service, to motivate youth to mow 50 lawns in their communities. Now, his notoriety has grown with selection as a “Smile Ambassador” on bags of Lay’s snack chips for the “Smile with Lay’s” campaign.

The campaign directly benefits Operation Smile, an international medical charity that arranges for safe surgeries for individuals with cleft conditions.

“Smile with Lay’s reflects the true power of how a smile can change the world, beginning with one-on-one interaction with a stranger to lifechanging surgeries that Operation Smile (can) provide,” Kristie Magee Porcaro with Operation Smile said.

During the Smile with Lay’s campaign, Lay’s is converting millions of potato chip bags to feature the real smiles of 30 ‘ordinary’ people, like Rodney Smith, who are doing extraordinary actions in their communities.

The new Lay’s bags continue the brand’s mission to inspire even more smiles in 2020, with up to $1 million in proceeds benefitting Operation Smile. The Lay’s Smiles packaging spotlights stories of the 30 Smile Ambassadors who help homeless, veterans, youth, elderly and more. Hopefully, their inspiring work will bring smiles to faces of people across the country, spokesperson Ashleigh Hernandez said.

COVID-19 concerns led to cancelling in-person production in Dallas, Texas for Smile Ambassadors’ VIP photo and video shoot. As an alternative, each Smile Ambassador captured self-portraits with their phones, and Lay’s professionally enhanced the amateur photos for transferring to chip bags.

“Lay’s has the power to reach millions of Americans every day,” Lay’s Marketing Vice President Sadira Furlow said. “Turning the Lay’s bag into a canvas to multiply that happiness factor is what makes the Smiles program so special.”

Another reason to smile is the return of three favorite chip flavors — Fried Pickles with Ranch, Hot Sauce (in partnership with Frank’s RedHot) and Kettle-Cooked Beer Cheese.

For more information, visit Lays.com.

Harvest

Alabama Gold Star Families Memorial Monument now part of veterans park

James Clemens High School

Florence forfeits Oct. 2 football game against James Clemens

Madison

AHSAA makes changes to postseason volleyball format

Madison

COVID-19 case numbers likely underreported to ADPH

Bob Jones High School

James Clemens returns to campus Sept. 28, Bob Jones on Oct. 12

Bob Jones High School

Bob Jones recognized as National Blue Ribbon School for 2020

Madison

Return to Theater: Calhoun staging scenes and monologues from Shakespearean plays

Madison

No Labor Day holiday spike in COVID-19 cases in Alabama

Madison

One week left in census counting, Alabama response rate still last in country

Discovery Middle School

Davis clarifies confusing ‘language’ of COVID-19

Digital Version

Digital version of The Madison Record – Sept. 23, 2020

Madison

Testimony: Madison woman paid $30,000 to have Hartselle man killed

Madison

Reflections entries due by Oct. 14

Madison

Brooks to speak at Republican women’s October meeting

Madison

Madison school district quarantines 170 due to COVID-19

Bob Jones High School

May cited as ‘Sailor of the Day’ on USS Carl Vinson

Madison

Patriots football team hit with COVID-19, homecoming game cancelled

Madison

Robby Parker wins top state PTA superintendent award

FRONT PAGE FEATURED

Liberty Middle And Sparkman Ninth Grade Earn Sportsmanship Awards

Bob Jones High School

FCA Message From The Mound- Sunday

Harvest

Christian Job Corps to livestream Circles event

Madison

Summer Knights stands as school year’s first chess tourney

Madison

Smith takes smiles from lawns to Lay’s in new promotion

Harvest

Amendment 4 on Nov. 3 ballot can streamline Alabama constitution

x