MADISON – Jalasai Hospitality Company announced Wednesday afternoon the opening of Avid at Town Madison.

The Avid is a new hotel concept from IGH and the Madison location is the 21^st Avid to open.

“This Avid hotel is the perfect fit for this location and community. Whether you are a business traveler or visiting for a game at Toyota Field the Avid hotel will provide the comfort, modern design and high standard of quality service to exceed your expectations,” Pritesh Patel of the Jalasai Hospitality Company said.

He said the hotel has 87 guest rooms each with a 55-in HDTV, complimentary Wi-Fi, mini refrigerator, black out roller shades and high-quality mattresses. The Avid also features a fitness center, outdoor patio, 24hr market and the complimentary breakfast with fresh bean to cup coffee.

The new Avid hotel is located at the I-565 Wall Triana Exit in Madison.

About Town Madison

Developed by the Breland Companies and spanning over 563 acres along Interstate I-565 in the City of Madison, Town Madison is a regional mixed-use development that will soon be home to over 1,000,000 square feet of new retail, restaurant and entertainment venues as well as 700,000 square feet of office space and 700 new hotel rooms. Over $300 million in new projects have now been announced or broken ground in Town Madison including Toyota Field, Duluth Trading Company, J Alexander’s Restaurant, Outback Steakhouse along with luxury apartments, townhouses and single-family homes along following a New Urbanist design by DPZ Partners and Andres Duany.  www.townmadison.com